2018-12: Paul McCartney e actriz Emma Stone

... Em novo vídeo sobre bullying:
https://www.dailymail.co.uk/tvshowbiz/article-6508825/Emma-Stone-unrecognisable-stars-alongside-Paul-McCartney-film-single-Cares.html

Citando:
"Speaking of the campaign, Sir Paul said: 'My hope is that if there are kids being bullied - and there are… 

'Maybe by listening to this song and watching this video, they might just think it's not as bad… that it's the kind of thing you can just stand up to and laugh off and get through.'

Alongside the video, the #WhoCaresIDo campaign has also been launched inspired by the song and film. 

Shot on 65mm Kodak Film with Panavision Cameras, 'Who Cares' features a message of universal positivity rendered in vivid colourful detail. "